This press release was in the Riverfront Times–
ST. LOUIS (Dec. 17, 2014) – Live Nation today announced a multi-year agreement with Hollywood Casino, a casino owned and operated by Penn National Gaming, to become the new name-in-title sponsor of their popular amphitheatre located in Maryland Heights near St. Louis. The new venue name is Hollywood Casino Amphitheatre.
"This relationship with our next-door neighbor allows us to deepen our roots in the St. Louis region, further committing and connecting to the customers we serve," said Hollywood Casino general manager, Todd George. "The cooperative marketing opportunities with Live Nation via the venue are so huge, we jumped at the chance to be part of the amphitheatre experience. This just makes sense in so many ways."
"We couldn't be happier to enter into this marketing relationship with the Hollywood Casino at our premier live entertainment venue in St. Louis," said Dave Gerardi, president of Live Nation Midwest. "Their physical proximity, entrepreneurial spirit and positive synergies make this sponsorship alliance a great fit, enabling them to reach, engage and connect with live music fans at our venue."
