It's the reintroduction of the Lady Luck brand for Isle of Capri Caruthersville. Casino Aztar becomes Isle of Capri Caruthersville which is now officially the first of Isle's Lady Luck casinos. Here's more from a press release issued this morning;
CARUTHERSVILLE, Mo., June 10 /PRNewswire-FirstCall/ — Isle of Capri Casinos, Inc. (Nasdaq: ISLE) (the "Company") marked a significant milestone in the implementation of the Company's new strategic plan today, when the former Casino Aztar in Caruthersville, Mo., was re-branded as the Company's first Lady Luck casino.
The re-introduction of the Lady Luck brand is part of the Company's overall strategic plan, focused on increasing free cash flow through organic growth opportunities and matching customer desires to casino products. The casino was acquired in 2007 from Aztar Corporation.
Virginia McDowell, the Company's president and chief operating officer, was on hand in Caruthersville and said, "Customer research overwhelmingly showed us that our patrons were interested in the re-introduction of the Lady Luck brand, and we are delivering. While the changes we have made at the Caruthersville property today are relatively small, they are the beginning of a larger effort over the next year to create a better experience for our customers, including renovations to the entertainment lounge and restaurant."
Isle of Capri Casinos, Inc., founded in 1992, is dedicated to providing its customers with an exceptional gaming and entertainment experience at each of its 18 casino properties. The Company owns and operates casinos in Biloxi, Lula and Natchez, Mississippi; Lake Charles, Louisiana; Bettendorf, Davenport, Marquette and Waterloo, Iowa; Boonville, Caruthersville, Kansas City, Missouri; two casinos in Black Hawk, Colo.; and a casino and harness track in Pompano Beach, Florida. Isle of Capri Casinos' international gaming interests include a casino that it operates in Freeport, Grand Bahama, a casino in Coventry, England, and a two-thirds ownership interest in casinos in Dudley and Wolverhampton, England.
